This involves providing adequate information on various occupations and areas in which ones education and skills can be utilized as a means of generating income or improving lives of individuals and community as  a whole.

There is a great challenge in our current young and learning generation as well as the experienced workforce in that:

• Wrong career choices are leading to demotivated workforce
• Poor career directions lead to poor learning and academic discipline
• Lack of jobs in some careers make some qualified and skilled people desperate
• People keep changing careers when they feel they cannot handle the demands
• Low productivity in organisations from those who feel they are in the wrong careers

For this reason, Kanja Life Coaches provides the following services on this area:

• Basic Career Choices for students to enable them make correct subject selections
• Career choices and guidance for prospective college students
• Professional guidance on career growth
• Presentations on job opportunities for various careers/courses

All this is aimed at providing an elaborate and clear path for young and experienced career owners to help them appreciate what they do and derive more value from their occupations.

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”–Steve Jobs